InternetMaking the commitment the have an online presence should not be taken lightly. Not every business needs to have a website, however, the majority may benefit from one, especially if you are looking to grow your business or attract a certain type of client.Once you've made the decision to establish your online presence, the amount of information available can be daunting. Sometimes it's just a case of too much and the whole project appears impossible. We can help sort out the important factors from the not so important and ensure that the whole project is implemented in a smooth and controlled manner. Some examples of considerations are:
Brochure SitesIf the aim of your site is not to sell goods or services but rather provide information about what you sell or services you provide, and contact details then this is the type of site you need. You can use it to attract new clients by providing useful information and inviting people to contact you for further information. Think of it as an online press release that you can amend whenever you want.Online StoreYou want to expand your sales by selling over the internet, then you need on online store. Just remember that the easier a product is to evaluate and distribute, the easier it is to sell online. Think books, CDs and software as good examples. A good rule of thumb is to divide the weight by the product's price. You're aiming for the smallest result possible. Better still, if your selling something like software that can be distributed electonically then the cost is reduced substantially because you only hand to pay for bandwidth. An online store isn't a guarantee, just rad about all the dotcom failures and you'll see why.Customer ServiceThis can take two forms. One is to provide a cost effect means of contact for customers to contact you. Online forms, email and contact details all make it easier for customers to contact you and for you to provide the answers. Develop a database of frequently asked questions and they might be able to find the answer by themselves. Others have forums where customers can help each other.IntranetWeb pages that are only visible by a managed group of people such as employees are a cost effective way of deseminating information acorss an organisation. Particularly if your people are spread across a number of offices. Use them to distribute software updates, training courses, policy documents, discussion groups and miscellaneous announcements.Websites are a great way to interact with your clients. Client surveys often indicate a feeling of neglect so keep in touch with them. Develop an electronic newsletter, send out details on legislation changes that may affect clients, encourage them to visit the site to keep up to date and contact you if necessary. Remember that clients often think they are charged for every phone call they make to you. Use your website to distribute information and encourage your clients to contact you if they want to discuss it further. Just remember not to charge them for every phone call, it's not worth it in the long run. For further information on our services please look at our Development Services. |
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